Top 5 Drawing & Coloring Apps in Europe Q3 2022

The third quarter of 2022 saw significant activity in the Drawing & Coloring app category in Europe. Here, we take a closer look at the performance of the top 5 applications, using data from Sensor Tower.

Makeup Kit - Color Mixing from Crazy Labs experienced a remarkable surge in weekly downloads, peaking at around 649K in mid-August. Despite a subsequent decline, downloads remained strong, reaching 258K in the final week of September. The app also saw a substantial increase in weekly active users, starting from 34K in late July and peaking at over 1.1M in mid-August, before stabilizing around 539K by the end of September.

Phone Case DIY, another offering from Crazy Labs, maintained a consistent download rate, ranging from 166K to 285K throughout the quarter. Active users hovered around 1M, with a slight dip observed in early September, reaching 828K, but rebounded to 907K by the end of the month.

Happy Color by Numbers Game by X-Flow demonstrated stable weekly downloads, averaging around 160K. Revenue saw a steady performance with minor fluctuations, averaging approximately $2.8K per week. The app maintained a strong active user base, peaking at around 3.39M in early July and holding steady at approximately 2.95M by the end of September.

Pixel Art － Color by Number from Easybrain Ltd showed a consistent download pattern, fluctuating between 130K and 183K. Revenue remained stable, averaging around $9.3K per week. Active users exhibited a slight decline from 2.77M in late June to around 2.48M by the end of September.

DIY Keyboard 3D, also by Crazy Labs, saw a gradual decline in weekly downloads from 167K in late July to 89K by the end of September. Active users showed a similar trend, starting at 441K in late July and slightly decreasing to 322K by the end of the quarter.

These insights highlight the dynamic nature of the Drawing & Coloring app market in Europe. For more detailed analysis and data, visit Sensor Tower.